Nonprofit Hub - Maximize Your Google Ad Grant in 5 Easy Steps
In this webinar, Judson Aulie from Click Nonprofit will show you how to get the most value out of your Google Ad Grant. The Google Grant is one of the most valuable tools in your nonprofit toolkit. To get the most value, it’s important to learn how to manage it well. Judson will show you how to spend your entire $10K monthly budget and attract thousands of cause-minded visitors to your website each month. He’ll also explain the best way to get these new visitors to actually convert and become long-term donors and volunteers for your organization. We will go over the following points in this webinar and also leave time for questions at the end:
What is the Google Ad Grant and why your nonprofit should use it
What nonprofits are eligible for the Google Ad Grant
How to apply for the Google Ad Grant
How to Maximize your Google Ad Grant
Why you should start with keyword research and how to do it
Ways to create search-focused content to attract the right audience
How to create clear calls-to-action in order to generate leads and drive interactions
How to set up conversion tracking in order to monitor your campaigns’ results
Tips to regularly optimize and manage your Google Grant including how to keep it compliant
